Managing Director (Promoted) - August 2010 to April 2014
Fully accountable for Action Cameras’ PnL and launching our own brand of electronic Drift Cameras.
Managed an eCommerce team of 15 and B2B sales team supplying to B&H, Rakuten, Amazon, and others.
Achieved online sales of £3.1 million in 2013 and B2B sales of 7.5 million, way ahead of industry standards.
Launched multi-currency Magento websites in the UK, France, Germany, Italy, Portugal, Spain and Sweden.
Achieved 98% sales growth in 2013-14, before the company was acquired by a Chinese investment group.
Operations Manager (Promoted) - August 2010 to January 2012
Managed marketing channels: Email, SMM, SEM, PPC and SEO. Achieved 154% YOY increase web traffic.
Project managed and delivered a multi-lingual/multi-currency Magento Enterprise eCommerce platform.
Hired and managed a team of talented individuals, with technical, creative, SEO and customer service skills.
Managed PR and media collaborations with mainstream editorials such as FT, Guardian, T3 Magazine, Stuff Magazine, FHM, Men’s Health Magazine, Bike Magazine, MCN, and more.
Quadrupled email database size by running competitions with partners like Garmin, GoPro and Steadicam.
Content creation campaigns improved all site metrics, website conversion rate increased by over 55%.
Organised consumer retail events, such as Gadget Show, Ski Show, Motorcycle Live, IOM TT, among others.
Responsible for merchandising and seeking out new product ranges for our international websites.
