Rebranded and localised the Bongobongo brand for launch in 4 geos: Uganda, Kenya, Zambia & Tanzania.

Ran monthly acquisition campaigns resulting in tens of thousands registrations with high conversion into FTD.

Optimised Cost of Acquisition (CAC) to match Tier 1 operators in the region.

Generated million plus registrations & depositors over the last 12 months (3x growth YOY).

Responsible for all marketing channels: influencers, paid ads, speed dials, web partnerships and podcasts.

Designed and built retention and referral campaigns such as the monthly Bongobongo Share Competition.

Grew the Bongobongo community of over 210 WhatsApp and Telegram groups with over 50,000 retained users and the average post attracting over 6,000 clicks.

Managed local teams to deliver traditional marketing campaigns, such as the Lusaka OktoberFest.

Built an SEO affiliate website network to test new markets in Angola, Mozambique, Brazil, Peru and Chile, it generated over 100,000 monthly visitors & was sold to Media group in a successful exit.

Managing external agencies and partners to deliver brand visuals, web design and promotional messaging.

Supporting and mentoring a cross-functional team of over 50 in London, Stockholm, Latam and East Africa.

Reporting directly to the CEO and board of investors on P&L performance and new business opportunities.