As an Acquisition Marketer focusing on growth and budget maximisation in Osiris Trading's Revenue Department, I was able to work with Betway Africa top management, the marketing and product teams based in Johannesburg and London.

Learnings and Responsibilities

• Strategic lead for Jackpot City, a new Betway casino only brand, responsible for full go-to-market and optimization across 5 African geos. Building a blueprint for further pan-African expansion.

• Lead acquisition, retention, and growth strategy across multiple Betway regions, with direct oversight of business performance and user lifecycle management.

• Created Jackpot City’s new organogram and hiring locally in JHB as well as in-region.

• Full CX review, including creating welcome offers, retention hooks and product managing new features.

• Conduct in-depth audits across all business silos—including acquisition, UX/UI, CRM, and loyalty. To improve customer lifetime value (CLTV), ARPU, and overall revenue contribution.

• Present strategic growth findings and market insights directly to the COO and senior leadership.

• Designed a community program the Betway Africa, latest launches include Telegram communities launches.